Author name: Dr Clare Eluka BEM

Around 16 million people in the UK suffer from hay fever, but only a small fraction will benefit from a newly approved treatment called Itulazax. Recently backed by NICE, Itulazax is the first under-the-tongue immunotherapy tablet for people allergic to birch tree pollen. This new treatment works by gently retraining the immune system to tolerate birch pollen, instead of simply suppressing symptoms. Each daily tablet contains a freeze-dried extract of Betula verrucosa and is taken under the tongue for three years. Unlike over-the-counter antihistamines or steroid sprays, Itulazax tackles the root cause. Clinical trials revealed significant improvements in sneezing, itchy eyes, nasal congestion and fatigue, with many users needing fewer medications. Mild mouth-tingling was the most common side effect. But here’s the catch. Out of 16 million hay fever sufferers in the UK, only around 27,000 are confirmed to have birch pollen allergy. That’s just 0.17% of all sufferers. To qualify for Itulazax, patients must undergo a skin prick or blood test to confirm this specific allergy. NHS England plans to begin prescribing the treatment within three months of NICE’s final guidance, issued on 21 July 2025. The treatment is not yet available in Scotland, where the manufacturer has not submitted the necessary data for approval. Itulazax is not a one-size-fits-all solution. But for a small group of people who suffer intensely every spring, it may finally offer lasting relief. Want to find out if you’re eligible?Visit DrClareAO.com for expert-led allergy testing, natural remedies and wellness tools designed for sensitive systems.

If you’ve been using steroid creams to manage eczema or rashes and suddenly stopped, only to experience burning, redness, flaking, and unbearable itching—you may be going through Topical Steroid Withdrawal (TSW). TSW isn’t just a skin issue; it’s a full-body response to the disruption of your skin barrier and immune system. The good news? Healing is possible. It just takes time, compassion, and the right care. What Causes TSW?Prolonged use of corticosteroids can suppress your skin’s natural ability to regulate inflammation. When you stop, your body rebounds—resulting in inflamed, raw, and painful skin. This can last for months, sometimes years. How to Support Your Skin’s Recovery1. Stop All Steroids: Discontinue under professional guidance. Expect an initial flare.2. Simplify Skincare: Ditch fragrances and harsh chemicals. Use only raw shea butter, aloe vera, or barrier-repairing balms like the Premae Harmony Balm.3. Eat to Heal: An anti-inflammatory diet rich in omega-3s, leafy greens, and zinc can speed up recovery.4. Support Detox Pathways: Dry brushing, castor oil packs, and lymphatic drainage can help your body clear residual toxins.5. Mind Your Mind: TSW flares under stress. Prioritise rest, meditation, and gentle movement. You’re Not AloneTSW can be isolating, but thousands are healing every day. For expert advice, support, and sensitive-skin-friendly products, visit DrClareAO.com or explore the book Clarity for real-life insights. Ready to start healing from the inside out?👉🏽 Visit Premae.org for holistic, steroid-free skincare made for sensitive skin warriors like you.

As a holistic doctor, skin specialist, and wellness advocate, I approach new wellness systems with clinical curiosity and personal accountability. Over the past 14 days, I trialled the Illumia skincare and internal wellness trio: the Illumia Brightening Serum, Slimming Coffee, and Beauty Supplements by heiress Kim Lim. Let’s begin with the serum. Infused with niacinamide, peptides, and botanical extracts, this lightweight formula glides smoothly onto the skin, absorbing without residue. Within 5 days, I noticed improved luminosity and reduced texture across my cheeks and forehead. My pores appeared more refined, and post-inflammatory pigmentation faded slightly. This is a promising outcome for those with melanin-rich skin. The Illumia Supplements, a blend of collagen, biotin, hyaluronic acid, and antioxidants, support internal skin rejuvenation. I took two capsules daily with water. By day 10, my nails felt stronger, and my skin looked more plump and hydrated, even on no-makeup days. As someone who believes that outer clarity begins with inner balance, this supplement aligns with my philosophy. Finally, the Slimming Coffee. While I remain cautious around ‘weight loss’ claims, I appreciated that this coffee includes green tea extract, L-carnitine, and garcinia. These are ingredients that gently support metabolism. I replaced my usual oat latte with one cup per day. I didn’t experience any jitters or crashes. My digestion improved, and I felt less bloated after meals. In summary, Illumia’s trio delivers a synergistic experience for skin glow, gut health, and energy balance. This is not a miracle fix. However, paired with a balanced lifestyle, hydration, and intentional rest, it is a thoughtful and well-formulated system. I’ll continue with the serum and supplements as part of my routine and recommend them to clients seeking a gentle reset. I’ve been foundation free this summer and it’s mostly because of Kim Lim’s serum. It immediately leaves the skin looking like glass. I love it!Always patch-test and consult a qualified practitioner before starting new wellness products.

Most people curse their acne, rashes, and flare-ups. But Dr. Clare reframes skin issues as sacred signals. In Clarity, she writes, “Your skin doesn’t betray you. It broadcasts your truth.” What are your breakouts broadcasting—overwork? Dehydration? Repressed anger? Her philosophy combines skincare science with emotional intelligence, giving you tools to listen, love, and heal your skin. 👉 Ready for a skin-deep transformation? Head to www.premae.org to find the best range for your skin symptoms. 💡 Healing begins when you stop silencing your skin—and start understanding it.

Each spring, millions brace themselves for months of sneezing, swollen eyes, and foggy thinking. But for Dr. Clare Anyiam-Osigwe BEM, hayfever isn’t just a seasonal inconvenience—it’s a sign that the body’s immune and nervous systems are overwhelmed. Through her virtual consultations and Harley Street clinic, Dr. Clare helps clients unpack the root causes of allergic flare-ups—from overburdened detox pathways to chronic inflammation. Her approach is personalised, science-backed, and deeply holistic. 💡 Did you know? Hayfever is often worsened by histamine-heavy foods, poor gut health, and chronic stress. 👉 Book a private hayfever consultation with Dr. Clare via DrClareAO.com. Limited slots available. While antihistamines may offer short-term relief, Dr. Clare supports long-term balance through gut-healing nutrition, allergy-safe skincare, and nervous system regulation. Her clients report not only reduced symptoms—but more energy, clearer skin, and deeper sleep. Don’t settle for suffering each summer. Reclaim your wellbeing with a root-cause strategy that works year-round. ⚕️ Ready to treat your hayfever at the source? Book your virtual or in-person session with Dr. Clare here.

Feeling depleted? Cynical? Constantly on edge? Burnout is more than tiredness. It’s creativity on mute. Dr. Clare’s own experience with burnout nearly cost her her health—and her vision. But in Clarity, she shares how reclaiming rest, boundaries, and breath helped her reignite her purpose. 👉 Don’t just recover—rise. Grab Clarity on Books.by/BUFFBooks or Amazon -type Clarity by Clare. Through rituals, journaling, and inner detox, Dr. Clare helps readers move from overdrive to overflow. 💡 Your purpose doesn’t live in pressure. It lives in presence.